HD Reliant02/12/2008
» Three Point Lighting
While this article is a great intro to three point lighting, this simulator really makes light of how it affects your video.
Link posted at 09:21
02/11/2008
How to Ask for More Time on a Project
Over delivering is not about over promising, but many of us feel the need to over promise on the project completion date.
The time comes and you are still not done, leaving you stressed wishing you hadn’t been so gracious with that date. Here is what you can do:
Ask for more time.
Be honest and up front with your customers and they will understand. You could say something like:
“Your project is going great, but I don’t feel comfortable letting this out the door quite yet. It is going to take a bit longer than I originally told you, but I believe you will be much happier when it is done. Is it ok if I drop this off tomorrow instead?”
This will help your customer understand and put the choice in their hands.
Text posted at 14:43
02/10/2008
Why Social Applications Will Thrive In A Recession
People wil continue to buy even through a recession. Spend less on (advertising) getting people to buy and spend more on generating conversation and community.
Quote posted at 18:22
02/06/2008
Are You the King of Distribution?
One way event (wedding) videographers and editors should improve themselves is in distribution. We get stuck in a “once was” mind set and hand out the polished video on DVD, only.
While everyone else is doing just that, you have an opportunity to offer and distribute your videos in multiple formats: iPod, Mobile Phones, Apple TV, & Web Video Services.
Providing any of these to your customer at no extra cost would be an easy way to give your customers more.
Text posted at 16:20
02/05/2008
This 1 Tip Will Double Your Business
If I was concerned really wanted to grow my wedding videography business, I would put together a local resource guide for brides. It would be in print, but also online.
You could even partner with a photographer.
This could even lure brides into your area if you live in a beautiful area or have a fantastic wedding location.
Text posted at 14:05
02/04/2008
The Luxe Wedding
I read about Bruce Patterson in the latest EventDV magazine. His work sounded stunning…revolutionary in fact, to what most wedding videographers are known for.
His site , wedding magazine, and wedding trailers testify of this. This was my favorite.
How can you begin implementing some of this in your next wedding?
Text posted at 14:02
02/01/2008
» Attraction method #1: Church of the Customer Blog
How many customer contact/survey cards have you filled out and never heard anything back from? Here is a great example of a company who knows how to interact with customers.
Link posted at 11:22
01/31/2008
Two Ways to Bill Your Customers
It’s easy to get picky with your customers. It’s easy to nickel and dime them for the little stuff.
A web development company in town is getting a bad reputation for nickel and diming their customers. Every support call made, they send out a bill - no matter how short of a call it is. This is good because they come to me.
The second way (and best way) is to give your customers more. Unexpectedly.
It’s easy to argue that your time is money and that you need to get paid when people require your time. It seems fair. But let’s look at it from a different angle.
You could charge $75 an hour and bill your customers for everything. At this rate you feel financially crunched. You already have lots of expenses and your customers are eating away the remaining pennies. In return you to feel obligated to bill for every little thing because your time becomes money. Customers don’t like this, it makes them feel like used.
The other way is to raise your rate to $100 an hour (or more) and feel at liberty to give more. It relieves you of financial pressures. Your mindset changes and you become more willing to over deliver, to give your customer something extra. In return your customer thanks you and tells their friends.
At some point, we need to make a decision to change the way we think about billing because you can’t take and give at the same time.
Bonus: Another reason to raise your price above the competition is that it puts you in a spot that says “you know you are worth the extra money.” The only thing left to do is prove it.
Text posted at 12:13
01/30/2008
» Seth's Blog: The first thing to do this year
I did this. It took me 57 seconds. You can do it today too.
Link posted at 13:46