HD Reliant

Learning How to Generate Buzz from the Customer

I think a lot about ways to generate word of mouth buzz that keeps my business at the top of peoples mind. Word of mouth opportunities give the customer something to talk about with friends and family. But today I learned it can be the other way around.

My customer was ecstatic. She loved what I had done for her. A few days later I received a card with a hand written letter, an excellent reference, and a $25 gift certificate to the best pizza place in town.

Wow! Look who’s talking about who now. 

The next time I have a customer worth keeping (like her), you can be sure I’ll be giving them a gift certificate after everything is said and done.