HD Reliant

02/21/2008

Three Reasons Why You Should Increase Your Rate

Is this next sentence true?

“My customers would stop using me if I raised my rates.”

I’m sure you’ve thought about raising your rates but have hesitated from fear of losing customers. Here are three reasons why raising your rates will be a positive benefit for you and your customers:

  1. Reinvest - In an industry that is constantly advancing, upgrading is expensive. Raising your rates will generate cash flow that can be reinvested into your business.
  2. Get Trained - Spend a few hours less working per month and spend it on training to catch up on some much needed skill (with your new equipment or software).
  3. Customer Satisfaction & Desirability - With a combination of the first two, the product or service you give back to your customer will be better, making you more desirable in their eyes.
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